All over the world, t-shirts are a staple part of almost every wardrobe. That is why starting an online t-shirt business has become a popular choice for both veteran ecommerce retailers and beginners. As a product for an online store, t-shirts are relatively easy to customize, cheap to source, have universal appeal and are simple during handling, storage and choosing an ecommerce shipping in India.
If you are thinking of starting your own online store for a t-shirt business, then it is important that you are aware of how competitive the field is. In order to succeed in the business, it is important to make sure that your store stands out from the rest of the competition. To do so, it is necessary to design unique t-shirts, build a strong brand image and most importantly, employ an efficient logistics and delivery service. If you are new to the field this may seem like a daunting task, but with a strong shipping strategy and a reliable ecommerce courier service as your logistics partner, half of your work is already done.
In order to help you run a successful online t-shirt store, we have come up with a step by step guide in planning the logistics of your t-shirt business.
1. Create a shipping strategy
To run a successful business, it is important to have a practical and robust shipping strategy. To achieve that you need to first identify your product packaging choices and the effect it will have on your shipping budget. This will give you an understanding of what every aspect of your shipping will cost you. At this stage, you will realize that your ecommerce shipping in India can be an expensive affair for your business and that is why it requires meticulous planning and research.
Do not make the mistake of starting your business without having a functioning and efficient shipping strategy. It requires indulging in shipping methods, rates, understanding the most affordable packaging options and establishing a strategy to charge shipping expenses from the customers (without driving them away). Similarly, do not start your ecommerce business before knowing how to accept and fill shipping orders. Take into account the challenges that you may face while handling your ecommerce shipping in India. All this will help you be well prepared to commence your ecommerce store.
2. Set your shipping methods and rates
Shipping is one of the most important aspects to be considered before starting an online t-shirt business. The higher delivery charge of an ecommerce site is one of the primary reasons why people choose an online store over another. Therefore, before you begin, take your time and decide carefully how you wish to redeem your shipping expenses from the customers. While offering free shipping is one of the best ways to attract customers and reduce cart abandonment, is it affordable for everybody? With an efficient ecommerce courier service, you can achieve timely deliveries but that comes with its own price tag. So how to offer free shipping? Here are a few options you can try:
- Increase product prices to cover shipping costs
- Offer free shipping as a promotional offer to certain customers or during the holiday season
- Offer free shipping on a minimum purchase amount (this can help you cover your shipping costs as well)
3. Find the most affordable option
In order to stay ahead in the game, make sure that you have a unique and distinct strategy for ecommerce shipping in India. You can achieve that by taking into account every aspect of your shipping and find the options that will make it affordable and efficient. Your shipping rates are calculated based on various factors like package size, weight and destinations. Additionally, different courier companies charge additional shipping charges like insurance and tracking. Therefore, in order to make it affordable, you have to compare different courier companies and find the best option for your business. Also, you can look out for packaging materials that are cheaper and are also lighter in weight. This can help you bring down your overall shipping costs with your ecommerce courier service.
4. Find suitable packaging material
Since you will be dealing with only one kind of product on your website, you have the opportunity to choose packaging for your products that is not only affordable but also customized. Your presentation and packaging is an effective way to set yourself apart from the rest of your competition. Smart packaging means using safe, durable and customized materials that are easy to handle and ship.
5. Provide COD as a payment option for wider reach
For a successful ecommerce business in India, it is important to provide multiple payment options to your customers. This includes COD payment as well. Your ecommerce courier service can help you achieve that. Apart from COD payment options, you can provide multiple payment gateways, internet banking and online wallets options.
With multiple payment options, you can increase the chances of conversions and increase sales. Customers are more likely to opt for your website due to the different options that are available.
6. Find the right logistics partner
Your product deliveries can make or break the relationship that you are trying to build with your customers. That is why it is extremely necessary to find a reliable logistics partner for your ecommerce shipping in India. Despite having quality products and competitive prices, you can lose customers, if your product delivery is not efficient. So, make sure that you rely on experienced and dependable courier services for your ecommerce deliveries. However, with so many options available in the market, how do you find the right choice for your business? The answer is simple – don’t just choose one courier, choose multiple. Each courier company has a strong point that makes them different from the competition. By choosing multiple ecommerce courier services for your business, you can benefit from the services of all.
In order to handle multiple couriers easily, the ideal option (especially for small businesses) is to rely on logistics aggregator like ShipKaro. The aggregator platform helps you in a hassle-free delivery option by letting you compare and choose the best option among multiple couriers. Depending on the requirements of your online store, you can choose the best-suited logistics partner with the help of different comparison options. With ShipKaro as your partner for ecommerce shipping in India, you can choose a courier service based on different metrics like cost, locations, return order management etc.
In conclusion, when you start your online t-shirt store, you need to be well prepared and find a business model that will best suit your requirements. Remember that along with your product quality, website content and customer service, your ecommerce shipping in equally important for customer satisfaction. Therefore, take time and search for all the components that you require for running a successful business – especially your ecommerce courier service.
Got any more thoughts on handling the logistics of an online t-shirt store? Let’s discuss! Share your views in the comments section below and let us know!