How to Plan Ecommerce Courier Service for your Sporting Goods Store

By | Sep 26, 2019 |0 Comments

Wondering whether you are fit enough to start an online sporting goods store? Don’t worry! Thankfully starting an online store for sporting goods store doesn’t have anything to do with how athletic you are. But it certainly helps if you are passionate about sports. You could be sitting at a desk the whole time and running the show smoothly. Even the most complicated, yet necessary, aspect of any online business – logistics can be handled effortlessly if you are investing in a reliable partner. How? Let’s explain in detail!

  • A little warm-up before you dive right in

Today, all the required tools to set up your online shipping are readily available in the market. All you need to do is to find the right partner for your business. The right platform should be able to handle all your shipping necessities smoothly and manage your entire delivery process without hassles. Even if you are selling from multiple platforms, and shipping through multiple ecommerce courier services, your shipping tool should be able to streamline the process to make it easier. 

Pro Tip: If you are a small business owner, look out for a shipping aggregator platform that provides you with comparison features for different couriers. If you feel that the features are too much for you, relax! Your business is bound to grow and these features are going to come in handy. 

  • Keep the ball rolling with multiple shippers

Just like every other business, a sports goods store has to come up with solutions to manage peak seasons, avoid stockouts, and stay in the game. One of the easiest ways to achieve that is by depending on multiple ecommerce courier services. Depending on the seasons and tournaments, the demand for respective equipment and gears will keep fluctuating throughout the year. Keeping your products stocked up is not enough. To maintain steady growth in sales, you have to figure out ways to ship these products efficiently. 

One of the primary challenges of a sporting goods store is forecasting and planning consumer demands. Based on those grounds, you need to ensure enough inventory and methods to deliver them correctly and without delays. 

Pro Tip: Irrespective of the rush in sales, always rely on multiple couriers for your logistics requirements. Each courier company will have some upper hand over others. By keeping a tab on their services, you can compare and reap the benefits of all of them.  

  • Make a game plan for efficient delivery service

Your customer requirements are varied. As an online seller, you should know how to plan appropriately. For instance, some customers demand faster deliveries and are willing to pay additional charges. You need to find express delivery services to cater to such needs. Flexibility is the key to planning efficient logistics management. Frequent changes in the sales require you to be dynamic with resources and your shipping strategies have to be able to handle sudden product influxes.

Pro Tip: Automated shipping is the way to go. Automation of your delivery services ensures faster processes and improved accuracy. Also, with automation, you would be saving your time and money.

  • Knock the ball out with your packaging

As an online seller of sporting goods store, you will have to employ a variety of packaging boxes for your products. Since all your products vary dramatically in size and volume, you will have to depend on a variety of materials in all shapes and sizes. Make sure that you check the requirements of the ecommerce courier service specific to the packaging to sports goods since some of your products are fragile and require utmost care. 

Pro Tip: Do not compromise on the quality of packaging. Having to handle returns of a damaged product can prove to be more expensive than the price of quality packaging material. Most sporting equipment and gears are a one-time investment for a customer. So put some value into it and pack them in sturdy and durable material. 

  • Go the distance with real-time logistics tracking

Most sporting equipment are high-value products and therefore it is almost essential to keep track of where they are at any time. This is not only useful for you but can also keep the customer well informed about their order. Additionally, if a defect or delay is uncovered, tracking makes it easier to recall and manage the order. 

Pro Tip: Most technology-enabled shipping platforms are now equipped with real-time tracking features. With customers expecting tracking facility for your shipment, make sure that you do not miss out on offering that feature.

  • Win the game with record speed

Keeping up with customer demand for faster delivery times can be challenging. However, with the right ecommerce courier service, it is easier than before. Today’s customers expect great service along with fast and accurate shipping. Most of them are enthusiasts who would want to start using their new gear as soon as possible. Therefore, to stay ahead in the competition, you have to ensure that you keep up with those expectations as much as possible.

Pro Tip: Choosing your shipping partner is one of the most crucial factors affecting your delivery service, including the speed. Therefore, research well, compare services and then make an informed decision. 

Wrap up

Finally, it is time to keep these helpful tips in mind and plan a solid logistics strategy for your online sporting goods store. Make sure that you keep comparing different options available and find the right one. Or rely on an aggregator platform like ShipKaro that can make it easier for you. The platform is an ideal solution for entrepreneurs with limited resources for their shipping. Not only can you find the most cost-effective option for your shipment, but also manage everything from a single dashboard. 

Got further queries on the topic? Let us know and we will help you out!

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